Continental Battery Welcomes Northern Battery
08/21/2020

Dallas, Texas August 21, 2020    Continental Battery is proud to announce the addition of Northern Battery to their rapidly growing distributor network. Founded in 1971, Northern Battery is a premier wholesale and retail supplier of batteries and systems for all types of DC and AC power products. The company is an SBA approved vendor available to partner with all government agencies.

“We are so excited to welcome the Northern Battery team to the Continental family. Northern Battery looks a lot like legacy Continental in their product mix; approach to customer service; and overall market position. Northern has built a very strong business in key adjacent markets that will allow the combined company to further penetrate key areas in WI, IL, IA, MN, and the Dakotas.

This acquisition is a natural geographic expansion that will position us to better serve current and new strategic customers, as well as provide opportunities to our supplier partners and employees. We thank Kyle, Kirk, and Jim Donskey for their partnership and welcome all Northern employees, customers, and suppliers to our team,” noted Eric Royse, CEO, Continental Battery Co.

A second generation business, Northern has served throughout the Midwest for more than 45 years with six locations from Chicago to St. Paul and throughout Wisconsin including Madison; La Crosse; Fond du Loc; Wausau; Iowa; and the Dakotas

“We are excited to join the growing battery distribution network at Continental Battery. After over 40 years of serving customers throughout the Midwest, we look forward to sharing our experience with a larger organization. We are convinced that this move will strengthen our supply and service abilities as we grow,” Kirk and Kyle Donskey, Northern Battery, agreed.

About Continental Battery Co

A renowned battery distributor since 1932, Continental Battery Co remains committed to  the principles and ethics upon which it was founded. Expanding to more than 75 nationwide branches, Continental now has a distribution network of more than 20,000 dealer locations. Continental Battery Co Global Headquarters are at 4919 Woodall St., Dallas, Texas, the original location where they started out 88 years ago.

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