Continental Battery Co Puts a Flag in Canadian Ground

January 25, 2021

Image for Continental Battery Co Puts a Flag in Canadian Ground

Continental Battery Co is proud to welcome Great Northern Battery (GNB) to its growing team. As Continental’s first Canadian acquisition, the move aligns with Continental’s strategy of expansion throughout North America.

Continental’s Canadian entity, Continental Battery Canada, oversees all Canadian business, which starts with the acquisition the 60+ year-old GNB distributor in Hamilton, Ontario. GNB has a vibrant business serving Toronto and the surrounding markets, along with doing an impressive business with select OEs.

GNB sells US Battery and Odyssey products to OEs, and Continental is hopeful that former owner Erroll Fisher will bring some of this expertise to Continental. Erroll will be joining Continental as VP, reporting to CEO, Eric Royse. Erroll will also provide assistance with supply chain, namely the Hyundai buying program he has designed.

Harold Fisher will be staying on as well as the general manager of GNB Hamilton and will run the day to day retail and wholesale route business in greater Toronto.

“We are excited to have both Harold and Erroll join the team. Harold Fisher will stay on as general manager over the Hamilton, Ontario branch. They both bring expertise within battery specialists, OEMs and suppliers,” Eric Royse, CEO, Continental Battery Co pointed out.

“It’s an exciting step into the great North and we are fortunate to have a great partner,” he added.

From Erroll Fisher: "Great Northern Battery Systems is proud of the partnership with Continental Battery. We are also excited to come on board with Continental, to be part of the growing and exciting organization, and to help CB continue its expansion into numerous channels."