Battery Joe Joins the Continental Battery Family

July 15, 2020

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Battery Joe was founded in 2005 serving West Texas as a respected retail battery company. Their beautiful stores are impressive and their focus is clearly on all things battery. There extended services also include repair and installation for iPhones and iPads.

With stores in Lubbock, Amarillo, Midland, and Abilene, Battery Joe has batteries for motorcycles, ATVs, Jet Skis/Wave Runners, boats and other marine equipment, lawn & garden equipment, golf carts, RVs, medical equipment, and custom packs for any specific device needed.

“Battery Joe is excited to become part of the Continental Battery family. We feel confident that the experience and expertise of our management group will serve as an asset to their organization with an opportunity for us to flourish within their company. We will be forever grateful to our team, as well as our customers and vendors who have been a part of getting the company to where it is today, and we look forward to seeing what it becomes in the future,” said Grant Gafford.

Eric Royse, CEO of Continental Battery pointed out, “The acquisition of Battery Joe is a strategic move into more direct consumer marketing. The Joe stores are very thoughtfully designed and have become a brand staple in West Texas. They are known for providing great service and selection, with excellent marketing and employees that make for a positive customer service experience.”

“We welcome the Joe team to the Continental family and look forward to learning from them on retail and branding expertise, along with sharing Continental with many other adjacent product lines."