Continental Battery Co Raises the Bar to Leading the Charge

May 26, 2021

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When a company is still going strong after nearly a century, it begs the question of how do you improve on what’s working so well? 

For almost a century Continental Batteries has provided “a quality product,” promising “longer life and greater power” supported by industry-leading customer service. 

To build on this tradition, moving into the next 100 years of business, and setting a course ahead of the competition, Continental Battery Co is proud to officially announce their new product assortment and brand campaign, “Leading the Charge''. 

The bold new Continental Battery Co campaign champions the calling card: Leading the Charge, advocating the value being added to the already extensive product line of batteries and battery accessories for multiple applications. 

John Rauco, Vice President of Sales & Marketing, Continental Battery Co, had this to say: “We believe that raising the bar for even higher quality products is an ongoing responsibility we have to our customers. Standing still simply doesn’t move business growth and as technology changes and improves, so must our product line. High-quality-centric is what Continental represents, so that’s what we will continue to deliver.” 

The new automotive assortment will reflect the company’s commitment to providing the best quality products, with extensive work having been done to ensure that the product assortment meets customer’s needs. 

Highlights include: 

  • Industry-leading 99% VIO Automotive coverage, up from 82 
  • Significant expansion of the AGM Automotive assortment 
  • Major AGM additions to our Marine line 

Continental Battery Co represents a robust national presence that continues to expand. Built on a foundation of trust and reliability for close to a century, the highest quality products and services continue to engender the highest level of trust. 

About Continental Batteries 

A renowned battery distributor since 1932, Continental Batteries remains committed to the principles and ethics upon which it was founded. Expanding to more than 90 nationwide branches, Continental now has a distribution network of more than 25,000 dealer locations.